Our Strategy
We tailor our approach to the needs of your business
We pursue a suitable strategy, run a series of tests and employ various qualifiers to filter the information and drive away unwanted traffic to generate the right kind of traffic to your website and provide you with top quality leads. We use various filters to segregate leads so that every lead you receive is a real customer with a genuine intention to buy. Our strategy enable us to help you increase your brand awareness and target the right customer who is interested in your business offering.
Traffic Generation
Traffic generation involves the amount of people reading or visiting your website. If you have high traffic, you have high chances of selling your products and earning more.
We use effective tactics and techniques to convert more visitors to customers in your website so that the leads that you receive convert for your business. In order to target the right audience and segregate leads based on commercial intention we utilize our qualifiers and filters.
Lead Generation
- Lead generation can be defined as the process of collecting sales lead with the objective of introducing the right customer to the right service provider.
- Usability testing is a way to see how easy a website is to use by testing it with real users. Our experienced team has valuable knowledge on usability testing and great skills in lead generation.
- We can provide a platform so that our clients are able to reach their goals, which results in the business meeting its targets.
- Our aim is to drive relevant traffic to your website to ensure the leads convert for your business.
- We have run targeted usability tests. We get potential market users to visit our brands and inform us exactly what they like and don’t like.
- We focus on giving our clients the top quality leads and increase their brand awareness.
- Conversion Rate Optimization solely focuses on traffic monetization i.e. getting the most value out of the users already visiting your site.
- Our dedicated CRO team are always looking to find out the best ways to help you convert your website visitors into potential customers with commercial intentions so that you can focus on establishing a stronger and more engaged user base and generating more repeat business.
Lead Qualification
- Lead Qualification involves marketing activities focused on evaluating the readiness, willingness and ability of a lead to buy.
- We apply an advanced and approved lead generation technology to run a series of tests in order to filter each lead to ensure that our leads are unique and exclusive and convert for your business. This is based on following
- Telephone Qualification : We use a lot of qualifiers to verify and check that the telephone numbers we receive and provide our clients are relevant, valid and correct.
- Email Qualification : We always verify and check that the email addresses we receive and provide our clients are valid, correct and relevant with the help of suitable techniques and filters. We run a series of tests so that you can make sure that the lead you receive is relevant and convert for your business.
- Data Qualification : In order to make sure that the answers to relevant questions we receive and provide our clients are not spam filled, we implement the right approach to filter the information and data so that the leads that we supply you are genuine and reliable and convert for your business.
Buyer Matching
We always employ the right techniques to filter the information and data that we receive to segregate leads based on commercial intention. Our intention is to supply you with leads that matches your unique requirement. After receiving leads, we run a series of tests and use a lot of filters to match leads to specific buyers and if you feel that the leads are suitable to your business needs, you will have the option to purchase those leads.
Utilizing our lead generation technology and qualifiers we filter the information rightly in order to match relevant leads to specific buyers considering the following factors as well:
- Suppliers demographic power
- Buyers location
- Buyers requirement
- Suppliers demand
Delivery
Along with qualifiers and filters we exercise appropriate tactics in order to ensure that the leads that we receive and those that we supply have these information along with them: Contact Name, Telephone, Email and Demographics so that you can easily contact the customer who is interested in your business offering.
We can also provide additional data that is specific to the area you are focusing on. After proper verification by administering certain relevant and reliable techniques, all the leads on purchase are emailed to you and afterwards stored in your Customer Relationship Management(CRM) account.